Regional payments app: week-two completion from 41% to 58%
A six-person product ops group joined Completion Lab while rewriting KYC onboarding. They rebuilt event names, added a “document upload stalled” signal, and staffed a same-day chat response for that stage only.
Limitation they accepted: mobile analytics remained incomplete for older Android builds, so the dashboard still under-counts rural users. Even so, the clearer taxonomy stopped leadership from celebrating vanity “tour opened” metrics.